Bendon Body
With extensive experience in the fashion retail space, our Creative Director was brought in to create a campaign for a new intimates collection with an innovative ability to stretch and work across all body types. We set a new direction for the category by using dancers instead of models and the campaign was hugely successful.
Creative Strategy
Campaign Concept
Messaging
Art Direction
Composer Brief (Music)
Styling / Grooming Direction
Retail Collateral
Credits
Client: Bendon | Creative Director: Janaya Galloway (Alabaster) | Marketing Manager: Brooke Hinman | Photographer: Ted O’Donnell | Composer: D.J Gloves | Stylist: Nicole Adolphe | Design Roll-out: February