Drawer No.1
An amazing opportunity to not only create a brand from scratch, but follow it through into a store design, brand imagery, voice and retail comms. Our Creative Director was able to advise on everything from core strategy to naming, interior materials to innovative ideas to enhance the consumer experience.
Brand Strategy / Naming Concepts
Brand Identity Direction
Branded Environment and Interiors Direction
Messaging / Tone-of-voice
Retail Comms / POS
In-store Experience & Innovation
Credits
Client: Bendon | Creative Director: Janaya Galloway (Alabaster) | Marketing Manager: Brooke Hinman | Design Roll-Out: February | Store Design: ARCD