Fuze Workwear
Aussie workwear icon King Gee were set to launch a new brand targeted at the Gen Z audience. Our C.D created the launch and directed an internal hype video, then went on to define everything from retail comms to brand imagery, messaging to a TVC.
Art Direction (Video, Motion Graphics & Still)
Campaign Creative
Messaging & Tone-of-Voice
Hype Video
Lookbook Design
Social, Website, EDM
Content Campaign Concept
TVC Storyboard & Script
Instore POS & Comms
Campaign Toolkit
Credits
Client: King Gee | Agency/Strategy: The Growth Activist | Brand Identity: Brad Stevens | Creative Director: Janaya Galloway (Alabaster) | Project Management: Brooke Hinman | Video: Emble | Motion Graphics: Will Pickering