Gen K
The NRL Knights wanted to target a new breed youth audience. From the original brand strategy, engagement ideas and naming, the brand developed to merchandise and it’s own standalone brand identity.
Brand Strategy
Naming
Merchandise Design
Brand Identity
Content, Social, Digital
Messaging / Brand Slogans
Credits
Client: The Knights | Creative Director: Janaya Galloway (Alabaster) | Designer: Leon Shore | Marketing Strategy: Brooke Hinman | Project Management: Aleesha Dibbs | Illustration: Beau Penton