The Knights
The NRL Newcastle Knights needed a TV, print and online campaign to entice members during the difficult Covid period. Our C.D saw it as an opportunity to elevate everything from art direction of players and fans to brand assets, member collateral and social content.
Campaign Creative
TVC, Press, Outdoor & Radio
Art Direction (Video & Still)
Brand Assets Refresh
Social, Digital & Content
Messaging & Sub-Brand Naming
Member Cards & Pack Design
Game Day Screens
Team Kit & Merchandise Design
Player Profiles Set Design / Direction
Brand Activations & Awareness
Credits
Client: The Knights | Creative Director: Janaya Galloway (Alabaster) | Production/Strategy: Brooke Hinman | Producer: Cristina De Maria | Video: Don Buppapirak | Editor: Matt Earl | Photography: Ted O’Donnell | Styling: Nicole Adolphe | Motion Graphics: Will Pickering